I think he's referring to how some services just push you to sign up on their mobile web page and then it avoids the 30% hike. It's fairly easy to do, the only

I think he's referring to how some services just push you to sign up on their mobile web page and then it avoids the 30% hike. It's fairly easy to do, the only concern being potentially confusing new sign-ups, but I don't think it's that confusing.