One thing I've never understood about iSuppli is when they price "the Synaptics touchscreen at $17.50"… who's price is that? It's not like Google is going to pa

One thing I've never understood about iSuppli is when they price "the Synaptics touchscreen at $17.50"… who's price is that? It's not like Google is going to pay the same price as me going to RadioShack. When Apple cornered the memory market, did they realize that Apple had way better prices then other manufacturers? Do they account for any of this at all? They seem to throw down per-component prices all the time without showing how they derive them.