3 ms·
I think that was the idea behind the Tumblr acquisition. It's just really, really hard to buy something "hot" without killing it (by external reputation/custom
by sirkneeland 11y ago
I think that was the idea behind the Tumblr acquisition.
It's just really, really hard to buy something "hot" without killing it (by external reputation/customer satisfaction or internal employee exodus)
Off the top of my head I can only think of two that worked (Instagram, WhatsApp) and Facebook deserves huge credit for that.
I don't think my own employer (Nokia), even in its heyday, ever successfully acquired and integrated a company.
- heimatau 11y agoI agree that is what was behind Tumblr. But it's my belief that integration will take time. Yahoo could get ahold of some of the mobile ads, they've been investing heavily in mobile development. Twitter is about to make a big push with Dorsey (he's smart enough to know that's where he competes) and so is Snapchat, which is why I mentioned them.