My 2 cents is they have kept the marketing centered around a smaller group of people initially with limited mass exposure. I think for the exact reason you lis

My 2 cents is they have kept the marketing centered around a smaller group of people initially with limited mass exposure. I think for the exact reason you listed, while it is a way cool device it is also still finding its feature set. At the same time, I don't think Amazon is the best at marketing as they have shown in the past with other devices. But I can't blame them with the echo wanting to start slow and gain traction and expand it out. As to their feature set, I signed up for the dev/api access for it over 6 months ago but still have never heard anything back from Amazon. So if they want people to expand its feature set to make it better it would make sense to approve dev access a bit more timely. I have heard a few others tell me the same thing so I don't think it is just me.