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Exactly. Y Combinator's marketing appears to be Hacker News, Startup School, the Female Founders Conference, Open Office Hours, and touring colleges -- essentia
by firloop 11y ago
Exactly. Y Combinator's marketing appears to be Hacker News, Startup School, the Female Founders Conference, Open Office Hours, and touring colleges -- essentially everything YC does more or less for "free" that serve to promote its main programs.
- seiji 11y agoWell, YC was bootstrapped (marketing-wise) by the goodwill of pg's personal website too. That had plenty of same-minded exposure in the beginning. Ten years later, people now see YC as "we can give you a better future/make you rich/famous/etc if you work hard and receive our magic touch." It's a very word-of-mouth spreading meme. "This company makes you rich, be one of us, shub shub."