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These are not transactional emails, but triggered emails that are automated by a user's actions. Transactional emails typically revolve around a transaction, ex
by gboss 11y ago
These are not transactional emails, but triggered emails that are automated by a user's actions. Transactional emails typically revolve around a transaction, example emails include an order confirmation, shipping confirmation, or order cancellation email. I'm pretty sure most of these emails would require the customer to be subscribed to your email list, while a true transactional email would not.
See:
https://en.wikipedia.org/wiki/Email_marketing#Transactional_emails https://en.wikipedia.org/wiki/Email_marketing#Transactional_...
- mrmch 11y agoIt's a fair point to highlight what constitutes a true transactional email, but the content of this guide does cover both transactional and triggered emails (Welcome or registration email is one example of a transactional email covered).