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There are several parts of this I disagree with, but the one I disagree with the most is onboarding emails. Can I use your product in the email? No? Then don't
by parennoob 11y ago
There are several parts of this I disagree with, but the one I disagree with the most is onboarding emails.
Can I use your product in the email? No? Then don't send me an onboarding email, do the onboarding in-product with overlays when I log into it for the first time. Google does this with some success for Gmail if I recall correctly, it has arrows pointing at different sections and everything, and you can click to dismiss them.
Bombarding the consumer with multiple onboarding emails may generate a high click rate, but if your target market has people that hate spam, it will instantly leave a bad taste in their mouth. It really sucks when I sign up for a new product I am peripherally interested in, and they clutter up my empty inbox with 5 enthusiastic emails, none of which has any content that I can actually use -- just links to the website.
- fraserharris 11y agoThe point of onboarding emails is to boost your activation rate. Users frequently get distracted during onboarding and drop of. A drip campaign that highlights the benefits of completing the onboarding is highly effective. The majority of people consider emails spam if they aren't relevant. Someone who intends to complete an onboarding process but was sidetracked usually finds these reminders useful.