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"Transactional emails are the mechanism by which you keep in contact with your users, just because they’re automated, doesn’t mean they should be robotic." Whe

• mpdehaan2 11y ago
  One tip that should probably be shared - Marketing that is so obvious that it's marketing doesn't work. Most firms seem to play by exactly the book in the article, and it's a little predictable. Does it work? I don't know. Maybe it does. Though I'm interested if some experimentation can remove some local maxima. And once you are trained to spot a NPS question, yeah, it starts to rub you completely wrong. And you can tell when you are part of a email drip campaign more quickly, or when you go from being a automated plast to a warm lead or whatever. re NPS, I do think it's useful to ask people who aren't 8's why they don't like you maybe more so than asking the 9-10s to engage more. I am also not sold of the NPS idea of only asking that 1 question - but surveys can often be constructed to only answer the known unknowns [sic] and can be misleading. Arbitrary comment boxes without leading questions I think are great. Use it as a learning tool, not a selling tool. It is more interesting to try to make being awesome your selling tool. Same goes for blog posts, if it's full of buzzwords with no details, and it's obviously marketing, if the buyer audience is actually technical users, those efforts are likely misapplied. How to blogs are much more genuine.