Valid feedback pekk. One of the reasons we consulted with people who have run growth at a number of companies is because they could give the inside story; compa

Valid feedback pekk. One of the reasons we consulted with people who have run growth at a number of companies is because they could give the inside story; company X did Y because their metrics told them to. That said, a huge caveat is that this all depends on your audience and what they're going to respond to. I would posit that startups are more apt (than a larger company) to experiment with marketing, which is valuable.