Indeed. The Barbara Streisand effect... The NYT must be loving this. So many ad impressions on their site over this. Amazon's PR are doing a god awful job putt

Indeed. The Barbara Streisand effect... The NYT must be loving this. So many ad impressions on their site over this. Amazon's PR are doing a god awful job putting this to bed. Amazon should just release a statement that says: "Amazon is a large global company employing thousands of people in a variety of locations and teams. We do not deny that there may have been situations where employees have worked long hours under difficult circumstances. This is part and parcel of working for a company that lives on the cutting edge of technology, in a highly competitive business. We are striving to make changes that improve the working hours of our employees and their conditions, in order to reduce stress and improve the health and well-being of our most valuable asset." There, job done. That's how you do PR. Good PR isn't about defending yourself when you perceived as being wrong; it is about showing humility, regardless of whether you are actually wrong or not. People can believe what they want and you can't change that, but (at a minimum), you can distance yourself from a specific action or incident, by demonstrating that you are but human, and whether or not people like or dislike you, at least you are perceived to be making an effort to change for the better.