But just like in venture capital, the gains from the winners are used to wipe out all the losers and provide overall gains. While we'd love to be able to say "

But just like in venture capital, the gains from the winners are used to wipe out all the losers and provide overall gains. While we'd love to be able to say "pill X costs $Y to make, therefore you should charge $Y+10%" there are many more variables in play that aren't directly connected to the manufacture of the pill.. or even the R&D that went into it.