I do many searches a day, but I use the built in search in iOS... pull down from the home screen and get a search box. Hits apps, emails, everything in an inte

I do many searches a day, but I use the built in search in iOS... pull down from the home screen and get a search box. Hits apps, emails, everything in an integrated search. The backend of this is "SIRI" (I believe it's the same platform that siri voice search uses) and ultimately it may result in google searches. For now. My career has spent a fair bit of time working on search engines... google's moat is that everyone uses it, it has the audience. Providing competent search is something a company the size of Apple could replicate with some effort. I thin the threat to google is real... I think google knew this a decade ago, and that's why they bought Android Inc. and developed the android OS.