4 ms·
If I have understood this correctly, Google are losing out on people searching for Yahoo, Google, Facebook and other large web properties, which people either c
by junto 11y ago
If I have understood this correctly, Google are losing out on people searching for Yahoo, Google, Facebook and other large web properties, which people either can't be bothered to type in full into the address bar, or are clueless to the fact that you can type an address without using Google.
In which case, do these lost searches actually reduce revenue in terms of valid as click throughs? I would argue that most people searching for Facebook for example are simply going to click on the first Facebook link the results.
If Facebook really are going to advertise (paid) in Google for the search term Facebook, then obviously Google miss out on a relatively pointless ad, but in most cases, I can't see the loss here. Why would Facebook advertise for the term "Facebook"?
- 0xffff2 11y agoUnless Google has a policy saying no one else can advertise for the term "Facebook", Facebook has to advertise for it to prevent others from getting their ads in front of people who are looking for Facebook. Search the name of virtually any large company, and their website will come up as both the first real result and the banner ad at the top of the results.
- lacker 11y agoNot true, as two seconds of research can demonstrate. Facebook does not advertise on Google for the term "Facebook". https://www.google.com/search?q=facebook&ie=utf-8&oe=utf-8 https://www.google.com/search?q=facebook&ie=utf-8&oe=utf-8
- junto 11y agoI guess that depends on your region?
- JBiserkov 11y agoExactly! See also the story about how Read Write Web wrote an article about Facebook&AOL and became the second result for "facebook login".