Try as they might, physicists haven't found any way to adjust it that allows for an infinite time while also being consistent with so many observed phenomena. O

Try as they might, physicists haven't found any way to adjust it that allows for an infinite time while also being consistent with so many observed phenomena. Of course we could make up an ad hoc model that says "It just is" but the big bang model is more consistent with observation than anything else we have. We don't have freedom to just change it. We first have to find a possible valid way to change it and nobody has. Also nobody's found a way to fuel a car with water, fly on magic carpets or travel back in time to meet our grandparents. It might turn out to be impossible. Would you bet on those things happening one day? As another commenter said, your intuition is no match for nature - it's based on human's very narrow experience of the world, our inability to see how limited the concepts we can imagine are and our arbitrary biases for the ideas we like at the expense of ones we don't understand.