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Are you classing Sales under Marketing here? For so many B2B products, direct sales will beat most other acquisition channels.
by siquick 11y ago
Are you classing Sales under Marketing here?
For so many B2B products, direct sales will beat most other acquisition channels.
- davismwfl 11y agoYes, just as broad groupings. Marketing in this case would cover Bus Dev, Sales etc, where Product would cover engineering, R&D etc. In my experience it is all about getting the word out and taking care of the customers you get. Doesn't mean you can ignore the product just that you have to be out focusing on clients more than product usually to get traction. As you scale then the mix gets more balanced in my experience, but still favors Marketing & Customer Service.