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The reality is that 70% is marketing and 20% is customer service and 10% is product. We could argue the actual percentages, but the majority is getting the wor
by davismwfl 11y ago
The reality is that 70% is marketing and 20% is customer service and 10% is product. We could argue the actual percentages, but the majority is getting the word out, the next part is taking care of people and the least part is the actual product.
I have been part of products that were in all ways were superior to others but failed miserably either from a lack of marketing or a lack of taking care of the clients. But I have never been part of a product that had superior marketing and customer service that failed. Not that I think it is impossible, it is just that you get so much opportunity to succeed that it would take a serious effort to fail IMO.
- siquick 11y agoAre you classing Sales under Marketing here? For so many B2B products, direct sales will beat most other acquisition channels.
- davismwfl 11y agoYes, just as broad groupings. Marketing in this case would cover Bus Dev, Sales etc, where Product would cover engineering, R&D etc. In my experience it is all about getting the word out and taking care of the customers you get. Doesn't mean you can ignore the product just that you have to be out focusing on clients more than product usually to get traction. As you scale then the mix gets more balanced in my experience, but still favors Marketing & Customer Service.