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Even if your growth model relies on virality, seo, referrals, you should run some marketing tasks to validate your idea. For example SEO takes a really long ti
by chadholt 11y ago
Even if your growth model relies on virality, seo, referrals, you should run some marketing tasks to validate your idea.
For example SEO takes a really long time to kick in. You do not want to build a product and work on SEO, only to realize a few years later after site has gone up in the SERPs that you built something no one wants. A better approach is to run some ads before (and during) you build your product to validate it. Even if the ads are not cost effective, initially it is worth paying for validation.
- siquick 11y agothis x 10 One of the most effective ways I've found to validate is to put up a landing page with a brief overview of your offering and, explain that you'll be launching soon and ask the user to enter their email address into a Mailchimp-linked signup box. Then spend $30 on super-targeted Facebook/Google ads for your niche and make sure you ad links to the landing page. If 25-30% of visitors enter their email address then you're onto something.
- PerfectElement 11y agoIs $30 statistically significant? Depending on the keyword, this could bring only 10 people to your website.