People with massive disposable incomes care for intangibles, but most people are more than happy shopping at Walmart. I get what you're saying, but do you defi

People with massive disposable incomes care for intangibles, but most people are more than happy shopping at Walmart. I get what you're saying, but do you define the ecological age as a fad or something that becomes a persistent and growing part of the social consciousness? Going back to scarcity, you could quite reasonably say a poor farmer in Africa would sooner go for what is affordable but if the cheaper product ultimately destroys his own capacity to produce, by way of pollution or key resource availability, then economic factors can change in order of importance. As more people buy eco-friendly products, whether real or bullshit, they're making a similar decision even though their connection to the environment is more abstract. A short fad in 2070 decides that vat grown meat is better for the environment, and boom so much for the organic cattle farmers. But the same effect is in play - first a transition is made from standard farming practices to more ecologically friendly meat production, and then to the obvious conclusion that we eventually stop killing animals for food (or abate the practice dramatically). I see it as an ongoing narrative, not one fad to the next.