That is a good point. So the assumption that people are in fact disconnected and are looking for connection with other human beings through stories is an assump

That is a good point. So the assumption that people are in fact disconnected and are looking for connection with other human beings through stories is an assumption that needs to be challenged. Do you prefer photos over video content? Ie. A photo series of 10 powerful images that convey an easy message as opposed to a 5 minute video? In relation to aesthetic - are you in need of different styles per different topic to break down this aesthetic fatigue?