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This reminds me of the various cases against "guerrilla" advertisers during the Olympics: they don't register as official sponsors, but use sports themes, forme
by mwexler 17y ago
This reminds me of the various cases against "guerrilla" advertisers during the Olympics: they don't register as official sponsors, but use sports themes, former Olympic champs, other evocative imagery to associate themselves with the Olympics and benefiting from the hype without paying the licensing fees. Like CES, the Olympics has been cracking down more and more.
- jacquesm 17y agoAnd, like the CES (and their hotel buddies) they shouldn't have a case. The Olympics are thousands of (well, ok, 1200+) years old, what do they want, a trademark on history ?
- edd 17y agoA great similar example of this was during the Football (soccer) World Cup 2006 Dutch fans were asked to remove their trousers (pants) and sit and watch the game in there pants (underwear) because the trousers (pants) had the logo of a company who was in direct competition of one of the 'Official Sponsors'. http://www.guardian.co.uk/media/2006/jun/19/marketingandpr.worldcup2006 http://www.guardian.co.uk/media/2006/jun/19/marketingandpr.w...
- jacquesm 17y agoWhich was absolutely and utterly ridiculous and which should have been challenged up to the highest courts. The rights of sponsors to sports events should not extend to the clothing of the audience.