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anyone else notice that the blurring of that 5th memo about their advertising/monetization efforts wasn't so good? Looks like CBS Interactive was twitch's adve
by ryanobjc 11y ago
anyone else notice that the blurring of that 5th memo about their advertising/monetization efforts wasn't so good? Looks like CBS Interactive was twitch's advertising partner. Additionally their 'premium' CPMs were as high as $40. And the non-premium CPM were single digits. I couldn't quite make out the percentage breakdown between premium vs non-premium ads. They were both 2 figures. Once you have the percentages, it should be easy to deconstruct an educated estimate of the revenue of twitch based on traffic numbers from elsewhere.
Not sure it matters if this data is public or not, but it was interesting to see such an easily guessable blurring.