I think what he is trying to say that it is possible to publish an app or service online and gain momentum completely by marketing it on the web. In such case,

I think what he is trying to say that it is possible to publish an app or service online and gain momentum completely by marketing it on the web. In such case, I do not see how your color/gender/sexuality/age/etc would matter. You could hide yourself behind a domain and nobody would ever care who runs or maintains the thing.