I think one point the article makes that is easier to miss is that the ads themselves are not that important. Text/simple image/flashing video/smell doesn't rea

I think one point the article makes that is easier to miss is that the ads themselves are not that important. Text/simple image/flashing video/smell doesn't really matter that much. Ads are ads. The real problem is how ad-dependence deforms content. Clickbait being the most blatant example.