Try to imagine yourself in the shoes of someone who doesn't know HTML and just wants to write a message or comment with a little emphasis and maybe a bulleted l

Try to imagine yourself in the shoes of someone who doesn't know HTML and just wants to write a message or comment with a little emphasis and maybe a bulleted list. That's the majority of our customer base at Basecamp. Creating an editor for that does sound like a simple task, doesn't it? Except the tools the browser gives you just don't work, as we've experienced first-hand over the years in the form of customer bug reports. That's why we built Trix.