Product is NOT enough. However, you need to look at marketing holistically. In business school they teach the "4Ps of marketing." One is Promotion. Another, tho

Product is NOT enough. However, you need to look at marketing holistically. In business school they teach the "4Ps of marketing." One is Promotion. Another, though, is product. You need all of them (price and place are the other two Ps) to have a successful startup company.