3 ms·

I checked some of the videos, I'm not quite interested in the content. who are the targeted users? why would people be attracted to the videos?

xky 11y ago
Looking at who follows their FB and Twitter, it looks like socially conscious Australians between 22 to 28. Similar to VICE's target market in Australia. Not completely sure though.
kam93 11y ago
The videos are targeted at Millenials (18-34) as a response to the inherent and ironic 'disconnection' the digital age has presented to people. What is it that specifically does not interest you? Is it the genre or style in the way the stories are told?
- billconan 11y ago
  I don't think I'm disconnected, do you have proof that this is indeed a problem? In fact, I can easily find connections that I like online, for example, deviantart is where I find connections with artists I like. And the process of finding connections is really cheap, all I need to do is peeking at the hottest art submissions and clicking into the artist's page. Only few seconds to build up a new connection vs watching 5 min video of a stranger that I'm not interested. the skate girl video, for example, doesn't interest me. If I were really interested in this topic, a simple youtube search gave way more content to follow: https://www.youtube.com/results?search_query=skateboard+awesome https://www.youtube.com/results?search_query=skateboard+awes... honestly, I also easily get aesthetic fatigue with the style too. the videos are of good quality for sure, but after watching few of them, I can't remember who they are anymore.
  - kam93 11y ago
    That is a good point. So the assumption that people are in fact disconnected and are looking for connection with other human beings through stories is an assumption that needs to be challenged. Do you prefer photos over video content? Ie. A photo series of 10 powerful images that convey an easy message as opposed to a 5 minute video? In relation to aesthetic - are you in need of different styles per different topic to break down this aesthetic fatigue?

xky 11y ago

Looking at who follows their FB and Twitter, it looks like socially conscious Australians between 22 to 28. Similar to VICE's target market in Australia. Not completely sure though.

kam93 11y ago

The videos are targeted at Millenials (18-34) as a response to the inherent and ironic 'disconnection' the digital age has presented to people. What is it that specifically does not interest you? Is it the genre or style in the way the stories are told?

billconan 11y ago
I don't think I'm disconnected, do you have proof that this is indeed a problem? In fact, I can easily find connections that I like online, for example, deviantart is where I find connections with artists I like. And the process of finding connections is really cheap, all I need to do is peeking at the hottest art submissions and clicking into the artist's page. Only few seconds to build up a new connection vs watching 5 min video of a stranger that I'm not interested. the skate girl video, for example, doesn't interest me. If I were really interested in this topic, a simple youtube search gave way more content to follow: https://www.youtube.com/results?search_query=skateboard+awesome https://www.youtube.com/results?search_query=skateboard+awes... honestly, I also easily get aesthetic fatigue with the style too. the videos are of good quality for sure, but after watching few of them, I can't remember who they are anymore.
- kam93 11y ago
  That is a good point. So the assumption that people are in fact disconnected and are looking for connection with other human beings through stories is an assumption that needs to be challenged. Do you prefer photos over video content? Ie. A photo series of 10 powerful images that convey an easy message as opposed to a 5 minute video? In relation to aesthetic - are you in need of different styles per different topic to break down this aesthetic fatigue?