I was using Fresh in Manhattan (for free, for several months) with absolutely zero sign they would ever be trying their (ludicrous) $300 annual membership here

I was using Fresh in Manhattan (for free, for several months) with absolutely zero sign they would ever be trying their (ludicrous) $300 annual membership here as early as 3 days ago, and I got no notice whatsoever that I now needed to buy-up to a more expensive membership other than when I tried to go back in and place an order today. They have shitloads of competition in this market. I don't get why they think they can get away with a $300 fee when Peapod/FreshDirect both charge $100 a year. Granted, it isn't same-day delivery, but same-day was rarely available to me anyway. Additionally, Prime Now further cannibalizes the value of this, because most of the grocery items you'd want last minute are available there for no additional upcharge with a smaller minimum and the ability to get a 1-hour window if you Really Need It Now™. Ah well, thanks Amazon for the totes; I still have a few that I was supposed to return with my next order, which will now be never.