Fair play to them for trying, but this approach will only work for sites that host or create original content. If it's a site that just runs Reuters feeds or p

Fair play to them for trying, but this approach will only work for sites that host or create original content. If it's a site that just runs Reuters feeds or press releases with some 'editorialisation' then they'll likely feel the impact of the back-button. Recently I tried searching for details of the new Light.co camera. The first two pages of Google results were filled with exactly the same release, regurgitated on dozens of websites. None of them were useful to me, but it shows how much competition there is for eyeballs.