Agreed, when I click through to a site and see the content is blocked I just click back and move on, and 10 seconds later I've probably forgotten what I wanted

Agreed, when I click through to a site and see the content is blocked I just click back and move on, and 10 seconds later I've probably forgotten what I wanted to see there in the first place. I'm personally a fan of both adblocking and of sites rejecting people who use it (my personal line is that adblockerblockerblockers are going one step too far; if sites want to explicitly say "enable ads or don't view the content" I'm happy to play along). People simply going elsewhere in droves will perhaps spur more work into micropayments, which the ad-and-tracking model has sadly diverted attention and resources from, and perhaps more interest in user-created content with some sort of micropayment-based hosting cost recovery.