You might be right. Loss aversion is closely related to the sunk cost fallacy. That's why I wrote this last week: http://www.petermichaud.com/essays/sunk-cost-

You might be right. Loss aversion is closely related to the sunk cost fallacy. That's why I wrote this last week: http://www.petermichaud.com/essays/sunk-cost-fallacy/ http://www.petermichaud.com/essays/sunk-cost-fallacy/ And I have a post coming up that ties it together. Look for that next week sometime.