I think that "you are just loaning our software" will become (or is) defacto standard, say Apple discontinues iTunes, they can just remove it and no one can sue

I think that "you are just loaning our software" will become (or is) defacto standard, say Apple discontinues iTunes, they can just remove it and no one can sue them because the lost their MP3 library because they were just loaning the content in the first place. Another company that does the same is Valve with Steam, you do not own any of the games you have in your library, you just have momentary right to play them and if, say, Valve goes bankrupt and Steam just vanishes from the Internet you have no right to complain that you can't play your games anymore. It's just to cover their asses so some nutjob doesn't find a loophole and milk them for half their worth.