* It's like the equivalent of mandatory GMO labeling, but with GMO replaced by being made by a big company.* Exactly. You get the point. This should be used t

* It's like the equivalent of mandatory GMO labeling, but with GMO replaced by being made by a big company.* Exactly. You get the point. This should be used to reduce the impression of false diversity. Edit: Lets expand this example even further. Lets say that there is company X with one baby formula and company Y with another baby formula. Company X has created 9 different brands to sell its baby formula but company Y has only one. For a customer of baby formulas it would create an impression that there is wide diversity of baby formulas when in fact there are only two.