I think the origin really does matter to some people. For example, why have farmers markets made such a strong return in the U.S.? Savvy consumers want to suppo

I think the origin really does matter to some people. For example, why have farmers markets made such a strong return in the U.S.? Savvy consumers want to support local business and buy products that they know were made ethically and without nasty chemicals, additives, GMOs, etc.