First point. I give you an example. Say company X is known for product Y and they have competitor Z with product W. Lets imagine that there are group of custom

First point. I give you an example. Say company X is known for product Y and they have competitor Z with product W. Lets imagine that there are group of customers of Z who buy product W only because they oppose to the company X. When now company X creates a product A and tries to make impression that product A is from company B and not from company X, then they are making false claims to reduce the market share of company Z by making group of customers of Z to believe that product A is not from company X and is a fair alternative to the product W. Second point. I am just supporting more actual competition on the market.