Their plan is to buy craft beers as they start getting popular. The idea is not to kill the idea of craft beer, but to use craft breweries as outsourced R&D. Th

Their plan is to buy craft beers as they start getting popular. The idea is not to kill the idea of craft beer, but to use craft breweries as outsourced R&D. They're going to muscle into whatever markets they can. So you might find your beer gardens suddenly getting "sponsored" by Budweiser. The situation reminds me a lot of the current tech climate, where the startup ecosystem serves as outsourced R&D to the big tech companies. Google / Microsoft don't want to kill startups, they want to put them in their place.