Content, content, content. Did I say content? Interesting content, unique descriptions of products and speed, speed, speed. After that you go and split test th

Content, content, content. Did I say content? Interesting content, unique descriptions of products and speed, speed, speed. After that you go and split test the hell out of it. Buy adwords and see which version/s perform best. That url by itself will not get you noticable improvement but it's still worth it in my opinion. Changing "myproducts" to "toys" will certainly help. If you are just removing numbers from url - not so much. Oh, and get a list going. Set it up so that users receive targeted offers. You say you are Data Analyst so that shouldn't be an issue.