I hate to break this to all of you, but all thats happening here is the natural evolutionary process of a small company growing in size. I think 37Signals has s

I hate to break this to all of you, but all thats happening here is the natural evolutionary process of a small company growing in size. I think 37Signals has shared a lot of concepts/opinions in the past that are relatively novel and great, but it is inevitable that as they grow in size, they're going to become what they preached against -- unless ofcourse they stop hiring. For every person you bring on, you're going to feel compelled to 'do more' because surely you don't want an employee sitting idle (even if you only do work for 37 hours in a week). And as you try to ensure no one sits idle, you start to introduces ideas about timelines, deadlines, iterations -- all of which have organically grown in software companies first, and then became institutionalized.