Sequencing is getting pretty cheap, so I imagine it won't be too long before someone offers an honest, simple business model based on charging a straightforward

Sequencing is getting pretty cheap, so I imagine it won't be too long before someone offers an honest, simple business model based on charging a straightforward cost + profit. 23andme, etc, who sequence at a loss and plan to profit by selling the data however they can, are creepy. Add in that they're creating huge new honeypots of extremely personal information begging to be stolen, and I can't imagine using them.