They're growing. This is the part I've been waiting for. :-) A good number of small companies work the "getting real" way, if not overtly, at least by default.

They're growing. This is the part I've been waiting for. :-) A good number of small companies work the "getting real" way, if not overtly, at least by default. As companies grow however, they start to change. One of the most significant part of this change is the formalization of aspects of business. 37Signals is the first company I've seen to adamantly adhere to small company principles, not only embracing them, but expanding them into mantras and guiding principles. Now that they're growing it's going to be interesting to see how well they can stick to their original ideas and how much they adapt into methods that are more similar to what other companies do. The one thing they have going for them is that they're not afraid to try new things. I suppose we'll all just have to watch from a far to see how it all turns out.