By "owner" are you trying to mean "copyright holder"? and by "consumer" I'll assume you mean "not the copyright holder or licensee". If yes, then ever since co

By "owner" are you trying to mean "copyright holder"? and by "consumer" I'll assume you mean "not the copyright holder or licensee". If yes, then ever since copyright law was enacted. It's called fair use and the public domain. Also note not all artistic creation is actually copyrightable.