8 ms·
It seems to me like the company is caught between a rock and a hard place: the only way to make the card popularly accepted enough that the high-end "status" ca
by zyxley 11y ago
It seems to me like the company is caught between a rock and a hard place: the only way to make the card popularly accepted enough that the high-end "status" cardholders can use it anywhere they like is to dilute the brand by convincing as many people as possible to use it.
- nlawalker 11y agoThat's well-stated. I wonder why they couldn't just use a sliding fee - take a bigger fee only for larger transactions and secure agreements with retailers not to ask customers to use lower-fee cards when available (as opposed to trying to enforce it by law, which the article talks about), with the promise that accepting Amex will actually bring in these bigger spenders.
- pbreit 11y agoI'm wondering if they can play the Apple role of sticking with the higher end, but smaller user base. They already have enough cardholders and usage to the point where not accepting Amex is pretty brain-dead.
- deleted 11y ago[deleted]