Source: http://www.iab.com/news/lean/ http://www.iab.com/news/lean/ LOLFR: We were so clever and so good at it that we over-engineered the capabilities That

Source: http://www.iab.com/news/lean/ http://www.iab.com/news/lean/ LOLFR: We were so clever and so good at it that we over-engineered the capabilities That is true, gold plated BS! Beautiful! More importantly: L.E.A.N. Ads do not replace the current advertising standards .... Rather, these principles will guide an alternative set of standards This is hammered home at the end of the post: Publishers should have the opportunity to provide rich advertising experiences, L.E.A.N. advertising experiences, and subscription services Translation: They're defining these new, fancy standards, but they're viewed as part of the overall picture, and not a replacement for the current abortion that is online advertising. So if the odds weren't already deeply stacked against them that they'd have an influence in moving the market, this makes it even less likely.