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Advertisers admit it: ‘We messed up’ the Web
- zzalpha 11y agoSource: http://www.iab.com/news/lean/ http://www.iab.com/news/lean/ LOLFR: We were so clever and so good at it that we over-engineered the capabilities That is true, gold plated BS! Beautiful! More importantly: L.E.A.N. Ads do not replace the current advertising standards .... Rather, these principles will guide an alternative set of standards This is hammered home at the end of the post: Publishers should have the opportunity to provide rich advertising experiences, L.E.A.N. advertising experiences, and subscription services Translation: They're defining these new, fancy standards, but they're viewed as part of the overall picture, and not a replacement for the current abortion that is online advertising. So if the odds weren't already deeply stacked against them that they'd have an influence in moving the market, this makes it even less likely.
- drdeca 11y agoWhat do they mean by encrypted? Do they just mean to support https? Also, sounds good I think. Project wonderful ads seem pretty good to me, do they fit this standard?
- intopieces 11y ago>As a result, companies such as Apple, Facebook and Google have developed their own coping mechanisms. Apple offers consumers news content in its Apple News app, bypassing the public Web. Facebook's Instant Articles, which allow publishers to partner with Facebook so their content loads more quickly, follows the same logic. This is the real tragic legacy of web ads: the balkinzation of the Internet. Emerging countries like India are seeing smartphone plans that incentivize the use of entrenched media on the Internet, to the point that the 'open web' might be too expensive to access with any frequency. This is a hindrance to innovation.