> The rating will be very high around release time Pretty simple, people see movies they think will suit them early so will rate slightly higher than the rest

> The rating will be very high around release time Pretty simple, people see movies they think will suit them early so will rate slightly higher than the rest who see it later / on DVD and rate it less. There's a type of movie that fools critics and American Hustle was one. I think it was great but it was over rated. But it took a while for that to get out. Rarely it goes the other way where movies break genre so the keen people are a little disappointed but the rest are pleasantly surprised and the rating goes up.