One advantage of OTA TV is that it can be a very efficient use of spectrum. It costs the same to broadcast a TV signal to 5 million users as it does to broadcas

One advantage of OTA TV is that it can be a very efficient use of spectrum. It costs the same to broadcast a TV signal to 5 million users as it does to broadcast it to 5 users. This is not the case with video (or radio) transmitted over the internet or via cellular networks, where every additional user consumes additional bandwidth.