Exactly right. The key is to leverage the exposure that being a YouTube "star" gives you into various other ventures. A prime example is Michelle Phan. Forbe

Exactly right. The key is to leverage the exposure that being a YouTube "star" gives you into various other ventures. A prime example is Michelle Phan. Forbes lists her youtube earnings at $3mil, but her company, Ipsy, reputedly earned $120mil in revenues last year (http://www.entrepreneur.com/article/244536 http://www.entrepreneur.com/article/244536). Not bad for makeup videos.