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At that point, the earnings per million views cease to be centrally important because the creator has a brand they can capitalize on: many big YouTubers have pa
by johnloeber 11y ago
At that point, the earnings per million views cease to be centrally important because the creator has a brand they can capitalize on: many big YouTubers have patreons, sell t-shirts and other merchandise, and occasionally even use their fame to start kickstarters for pet projects, etc. Further potential avenues for profit include the occasional speaking engagement, paid promotions/shoutouts, etc. (Though the latter is rare among the most subscribed YouTubers, because they're afraid of compromising their brand.)
- rmah 11y agoExactly right. The key is to leverage the exposure that being a YouTube "star" gives you into various other ventures. A prime example is Michelle Phan. Forbes lists her youtube earnings at $3mil, but her company, Ipsy, reputedly earned $120mil in revenues last year (http://www.entrepreneur.com/article/244536 http://www.entrepreneur.com/article/244536). Not bad for makeup videos.
- eonw 11y agowow, my girlfriend and all of her friends get Ipsy bags, didn't know it was started by a YouTuber. Good for her!