This isn't unique to the internet. Reality TV, radio soaps, and other fluff content are all created to fill voids in the entertainment space and garner eyeball

This isn't unique to the internet. Reality TV, radio soaps, and other fluff content are all created to fill voids in the entertainment space and garner eyeballs. The difference is that the internet is almost infinitely scalable, and there is much more space to fill. Walled gardens, powerful search algorithms, aggregators, and other tools spring up to help consumers sort through the noise.