"If I'm reading your blog, it's because I want to hear what you have to say, not because I want to be pandered to." Claiming authenticity and claiming you have

"If I'm reading your blog, it's because I want to hear what you have to say, not because I want to be pandered to." Claiming authenticity and claiming you have no underlying motive are powerful mainstream marketing techniques. I doubt the motivations of this author are any different than the motivations of the other author that admitted he was trying to manipulate us. This author is just taking advantage of our gullibility whereas the other author was pointing it out. Nobody likes to hear they've been manipulated, but which is really the more valuable message? There's a reason why TV commercials don't start out with "The purpose of this commercial is to manipulate you into buying this product."