I think a "sorry, we screwed up" consolation discount would go a long way in helping smooth over all of the bad sentiment I'm seeing toward sparkfun after today

I think a "sorry, we screwed up" consolation discount would go a long way in helping smooth over all of the bad sentiment I'm seeing toward sparkfun after todays fiasco. Perhaps something along the lines of "If you were unable to get in on this offer, sign up for our newsletter and get a 20% off coupon code that expires in 2 weeks."